Pageant Boom in Vietnam: Sparks Debates and Controversies Nationwide 

Welcome to Vietnam Untold, your ultimate source for the latest news and insights on Vietnam. Today, we delve into the “pageant boom” that has been sparking debates and controversies nationwide. 

Vietnam has recently witnessed an astonishing surge in the popularity of beauty pageants, captivating women of all ages and backgrounds who eagerly showcase their beauty and talents on these platforms.

However, this rise in beauty pageants has not been without criticism and skepticism. Netizens have been expressing a sarcastic sentiment of “encountering beauty queens everywhere,” highlighting the growing saturation of pageants in Vietnam.

To provide some context, let’s take a closer look at the numbers. In 2022 alone, in addition to the well-established and prestigious pageants like Miss Vietnam, Miss Universe Vietnam, and Miss World Vietnam, there were over 40 beauty pageants of varying scales organized throughout the country.

This abundance of pageants has made it increasingly challenging for audiences to remember the names of the crowned winners. Furthermore, this trend is expected to continue in 2023, with several pageants from the previous year being rescheduled and new pageants being announced.

While the quantity of beauty pageants has skyrocketed, concerns have arisen regarding the quality of contestants and the overall integrity of these events in the eyes of the audience.

One noticeable consequence of this phenomenon is the prevalence of recycled contestants. It has become common to see participants moving from one pageant to another, creating a sense of continuity akin to an ongoing show.

Moreover, many pageants have transformed into marketplaces tarnished by scandals involving the purchase of titles, bestowing the title of “beauty queen” upon young women overnight, often without significant recognition.

For some, these titles serve as mere decorations to facilitate entry into the showbiz industry or to pursue relationships with wealthy individuals.

These controversies frequently make headlines and create turbulence in the media. Clearly, not every crown shines brightly, and not every beauty pageant genuinely.

It is worth noting that Vietnam once strictly limited national-level beauty pageants to only two per year. However, in February 2021, the government lifted the ban on this restriction, allowing an unlimited number of pageants annually. Observers believe that more and more pageants will come.

And that concludes today’s episode of Vietnam Untold. Stay tuned for more updates on the dynamic landscape of Vietnam.